FROM THE START, OUR MISSION HAS BEEN SIMPLE — BEAUTIFUL JEWELRY FOR THE EVERY DAY; WITH YOU IN MIND

We believe that beautifully crafted jewelry empowers women to be their own boss self and become who they have always dreamed to be — to express themselves in a way they want without fear of any judgment.

"I founded BEIT not only because I saw a market for affordable, minimalistic, and fashionable jewelry, but also because I wanted to give back. To me, the truest expression of BEIT is confidence & empowerment.

It takes all of us to support each other, to build our communities, but it starts with you: investing in yourself, expressing yourself, building your confidence and empowerment so you can go out there and build that community, to inspire and empower."

—Thuy Tran, CEO

Jewelry For A Cause

Our hearts break for the homeless communities here in America. With every purchase here at BEIT, we pledge to give a portion of that purchase toward our local non-profit homeless shelters scattered across the US. Everyone deserves a hot plate of food at night and a place to lay their head to sleep.

"This thought hits me every winter as I reflect back to my childhood where I grew up in Vietnam. It was there where I first witnessed the unfortunate lifestyle of homeless people out on the streets every day and night.

Every winter I would sit down on my cozy bed and think, “somewhere out there someone is not experiencing this blessing — someone is starving, struggling to find a place to sleep."

I want to make a difference in the homeless community, and it starts with us. Help me help them, and let's put food on their table, clothes on their backs, and a good shelter to live."

end homelessness with us

FUELED BY FAMILY

"To follow my parent’s legacy as a jewelry maker and a family of multiple generations of jewelry makers and retailers has been the heartbeat of this company and is what fueled the inspiration behind the BEIT brand.

I hope you find something great here online that will help you feel closer to your becoming like I have for myself!"

thuy 🤍